New Opportunities & Standard Practices for UK Creative and Technology Companies Expanding Into the United States
New Opportunities and Standard Practices
for UK Creative and Technology Companies Expanding Into the United States
Link to Webinar Recording: http://bit.ly/webinar4613
Link to PDF from Webinar: http://bit.ly/ukti4613
Presenters:
Philippa Burgess
Partner & Co-Founder – Creative Convergence Inc.
Kristian Wiggert, Esq.
Partner – Covington & Burling LLP
Moderator:
Carlo Cavagna
Vice Consul (Creative & Media) – UK Trade & Investment
http://www.ukti.gov.uk/home.html
Description:
A lot has changed in business in the last five years. Think about your own company: technology has revolutionized how you interact with clients and collaborate with partners. It has transformed how news, entertainment, and other media and applications are funded, delivered, and consumed. It has created opportunities to distribute content and trial ideas directly with audiences and consumers, but at the same time, it has brought changes to existing business models and dramatically raised the expectations of potential investors, advertisers, and customers.
As economies retrench around the world, larger companies are cutting costs and shedding jobs, while new tools and opportunities continue to emerge for artists, technologists and entrepreneurs. In the UK, the creative services industry has boomed, and new technology and media clusters have emerged in East London and Manchester. For UK companies, the United States represents a huge market full of opportunities across the creative, media, and technology industries. It is also a complex and highly competitive market. Despite a familiar language and culture, the United States can be daunting without a guide. Guidance, insight, and advice — that’s what our webinar, the first in a projected series, offers.
Our panel presented:
- New opportunities for expanding your business within the UK and beyond in 2013
- Steps for setting yourself up to do business in the US market.
- Common pitfalls you’ll encounter when doing business in the US for the first time.
In addition, our panel discussed strategies for expanding into the United States and making the most of current market trends. We offered a short, plain English outline of the key legal considerations for setting up a business there, linking those considerations to their commercial effects and drawing comparisons to UK practices. We discussed how to avoid tax entanglements, protecting your IP, and time permitting, some fundraising strategies.
The main presentation, lasting approximately 50 minutes, was delivered by:
- Philippa Burgess, a Los Angeles-based business consultant specializing in business development, content monetization, and consumer engagement for technology startups, advertising agencies, brands, and content owners.
- Kristian Wiggert, a U.S. lawyer based in London specializing in complex cross-border transactions and international business, with particular expertise in the media and technology, life sciences, and energy sectors.
Approximately 40 minutes dedicated to Q&A. Live participants were invited to submit short, specific questions in advance of the webinar; some of these incorporated into the content of the presentations.
Submit additional comments or questions using the Twitter hashtag #UKTIConnect by emailing the moderator or either of the presenters.
Introducing Social Publishing Platform AtContent
Dear Friends of Creative Convergence Inc.,
We hope that everybody is well and that you’ve had a great summer.
We’re writing to let you know about one of our technology clients that may be of interest to you as an author, blogger and/or social media participant.
Our client, AtContent, is a new publishing and social marketing platform that empowers various types of content creators and owners, such as authors, publishers, journalists, media companies, bloggers, academics and students, to
crowdsource their distribution and share the revenue.
Digital content that is placed in AtContent’s digital library can be shared and sold on websites, blogs, Facebook, LinkedIn, Twitter and other media. Distributors, fans and followers who share and sell the content by embedding AtContent digital publications can then receive a commission from the content
owner. In addition, content owners can obtain access to statistics and analytics about their content as well as include or delete comments that they would like to share.
In order to get started:
1) Go to: http://atcontent.com
2) Create a free account with the option for easy Log In with Facebook.
3) As an author and/or writer, upload your ebook, articles or any digital files and fill out author profile then let your community know your title is on AtContent.
4) As an author or blogger you choose the commission rate for your title for affiliates and then AtContent receives a set commission on each sale generated through its site and related links.
5) As an AtContent user purchase your ebooks and articles and get customized links for any of the titles you want to share and instantly become an affiliate.
For more information find AtContent on Facebook at www.facebook.com/atcontent and on Twitter at @at_content.
In addition, we would like to invite you to watch AtContent author and YouTube comedy talent, Mike Falzone in his video about his new self-published book and how he is using AtContent to help promote it. To date he’s generated a notable amount of sales by getting his existing fans to share
and sell his book using this platform.
Mike Falzone - Clip (0:30)
http://youtu.be/I1bXr0WtYRM
Mike Falzone - Full Version (1:30)
http://www.youtube.com/watch?v=-a73-fwU_cQ&feature=youtu.be
Some of the titles you can find to enjoy and share in a portion of sale proceeds you help generate through your online networks include:
“Never Stop Shutting Up” by Mike Falzone (Humor)
https://www.atcontent.com/Profile/mikefalzone
“Field Guide to Chicks of the United States” by Joe Bovino (Humor)
https://www.atcontent.com/Profile/josephbovino
“Overcome Writers Block: 10 Writing Sparks to Ignite Your Creativity” by Beth Barany (Writing)
https://www.atcontent.com/Profile/bethbarany
“Twilight of the Immortal” by Marilyn Jaye Lewis (Literary Fiction)
https://www.atcontent.com/Profile/marilynjayelewis/
“Beamish Boy (I Am Not My Story): A Memoir of Recovery & Awakening”by Albert Flynn DeSilver (Memoir)
https://www.atcontent.com/Profile/asisowl/
“Dragon Cloud” Denice Hughes Lewis (Children’s Fiction)
https://www.atcontent.com/Publication/87919795474949332.ebook/
“Witchin’” by Amy Manuwal (YA/Paranormal Romance)
http://www.atcontent.com/Publication/879271825870053jy.ebook/
“Secret of Dead Man’s Mine” by Rod Johnson (YA Fiction/Mystery)
https://www.atcontent.com/Publication/879274997697999XD.ebook/
We’d love for you to explore AtContent (http://atcontent.com)
and see how it can be a fit for you.
Thank you so much for your time and attention. We look forward to your participation and feedback!
All the best,
The Creative Convergence Team
This week: Power of Signature Story & Making Branded Entertainment Content “Easy to Assemble”
Hi Everyone,
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Hope you’ve had a great weekend and enjoyed the Emmys! We’re excited to get into this Fall season. Our business is now very much focused on content strategy and monetization across multiple media platforms. Although most of our new clients are corporate and non-profits, we always enjoy finding ways to connect, empower and inspire individual artists and content creators in this ever evolving marketplace.
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If you are interested in building a media brand or learning about making branded entertainment content “Easy to Assemble” we hope you’ll join us this week.
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Power of Signature Story
Media Brand Workshop – Lecture Series
Monday, September 19th
5:30PM PT
(7:30PM CT / 8:30PM ET)
Dial In: 712-432-3100
Bridge: 801264
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Find and get the most benefit from your Signature Story. We’ll discuss what it takes to discover yours and then how to use it to create content, buzz, impact and exposure across multiple media platforms. You’ll get tips and insights to getting the most out of a Brand Identity, Writing Your Bio/Online Profile, Engaging in a Feedback Loop and Finding & Engaging Your Audience. I’ll be expanding the line of conversation about marketing your content with my other sessions.
These teleseminar lectures will continue throughout Fall 2011.
Monday, October 17 – Entertainment & Media Strategy
Monday, October 24 – Building a Media Brand & Traditional Media
Monday, November 7 – Pitching Traditional Media
Monday, November 14 – Tips to Get More Followers, Friends & Fans
Monday, December 5 – Five Paths to Promotion
Monday, December 12 – Engaging Promotional Partners
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If you are interested in content review, private consults and being an active member in our community of content creators you can learn more and sign up for Media Brand Workshop’s Fall Quarter at:
http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/
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Now in its fourth year, Media Brand Workshop participants & alumni have gone on to: Gain Representation, Create Webseries & Apps, Sell TV Movies, Produce Films & Shorts, Publish Books & Ebooks, Secure Local & National Publicity, Enhance Public Profile, Garner Attention of Studios & Networks, Win Awards & Monetize Content, Write & Create More!
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Making Branded Entertainment Content
“Easy to Assemble” with Producer
Dominik Rausch of United Motion Entertainment (UME)
Media Brand Workshop – Guest Interview
Thursday, September 22nd
5:30PM PT
(7:30PM CT / 8:30PM ET)
Dial In: 712-432-3100
Bridge: 801264
Now entering its third season you can watch it at EasytoAssembleseries.com and MyDamnChannel.com
This webseries for IKEA follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebrity friends follows you. Can Illeana assimilate in “civilian” life and prove that “art is where you make it?”
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Co-stars an impressive cast of TV and film pros including Justine Bateman, Tom Arnold, Ed Begley Jr., Kevin Pollak, Cheri Oteri, Ricki Lake, Tim Meadows, Daryl Sabara and Eric Lange.
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You can find the Mp3s from our Media Brand Workshop guest interview series at:
http://mediabrandworkshop.wordpress.com/guest-interviews/
We invite you to connect with us in our LinkedIn Group: Media Brand Workshop
Follow us on Twitter @yourmediabrand @creativecvg
If you are on Twitter, I just wrote a Twitter tip for Doubling Your Twitter Following Overnight at:
http://mediabrandworkshop.wordpress.com/2011/09/13/twitter-tip-from-philippa-to-double-your-followers-overnight/
Use password: mbw2011
To your success,
Philippa
Start of Summer
Hi Everyone,
We hope your summer is off to a great start!
In this blog post:
* Media Brand Workshop
* Forward Thinking Museum’s Artist Level Photography Contest
* Script-a-thon
* Global eBook Awards
* Recent & Upcoming Travels / Events
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* Media Brand Workshop
We call this a happy experiment and half way through the year we’ve seen an amazing amount of progress and success with our participants & alum.
Our next session starts July 11th
You can join us for 1 month ($150), 3 months ($350) or 6 months ($600)
In this program I read, review, consult, teach and facilitate a dynamic community of content creators working across media platforms (film, tv, publishing, gaming, traditional media, new media & social media). It’s all done with teleseminars, MP3, handouts, on line community & private phone consults.
Learn more at:
http://www.mediabrandworkshop.com
We’ve also had some terrific interviews recently as part of our Media Brand Workshop Guest Interview Series.
You can check out the MP3s at: http://mediabrandworkshop.wordpress.com/guest-interviews/
Among them were:
Peter Fahrani & Wayne Maugans of the Forward Thinking Museum
Anne Norda, Creator of Script-a-thon
Dan Poynter, Book Futurist
Here’s more information on the great opportunities for photographers, screenwriters and eBook authors that they are offering:
* Script-a-thon
Starts July 1
Script-a-thon is a month long writing or rewriting marathon and contest.
On Twitter @scriptathon
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* Global eBook Awards
Deadline June 30
Submit your eBook for consideration in any one of multiple catergories. This is a great way to get exposure, marketing tips, and support.
http://www.awardsforebooks.com
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* Forward Thinking Museum’s Artist Level (18 and over) Photography Contest
Deadline June 30
http://www.forwardthinkingmuseum.com/contest_photo_artist.php
If you think your photos could inspire social change or if you have photographer friends who do, we invite you to take a closer look.
No cost to enter.
3 photos required.
Great prizes & potential exposure.
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There is also an upcoming Student Level (13 to 18 years old) Photography Contest
Deadline October 31
http://www.forwardthinkingmuseum.com/contest_photo_student.php
Website: www.forwardthinkingmuseum.com
On Twitter @ftmuseum
LinkedIn & Facebook Groups: Forward Thinking Museum
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* Recent & Upcoming Travels / Events
In the past month we’ve gone to Book Expo, Produced By Conference, Script Pipeline’s Secret Door Pitchfest, Great American Pitchfest, Steve Kaplan’s Comedy Intensive, NATPE’s PitchCon, SF Peace & Hope Literary Magazine Event, and the Santa Barbara Writers Conference.
We’ve had a great time meeting with friends, colleagues, clients and Media Brand Workshop participants & alumni.
Our upcoming travels include trips to San Diego, Orange County, SF Bay Area, DC/Philly & New York City.
There is also early discussions about travels to the UK & Europe this Fall. As always, as we can work it out, we like to be in touch and meet up along the way.
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You can find us on LinkedIn in the Group – Media Brand Workshop
On Facebook at Creative Convergence and now part of BranchOut
On Twitter @creativecvg @yourmediabrand
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To your success,
Philippa
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Media Brand Workshop – Even More Fun Stuff in June
Hi Everyone,
Hope you are well. It’s been a busy and exciting past few weeks.
I am looking forward to keeping the conversation going in June for our Media Brand Workshop.
We’ve got lots of great projects and marketing initiatives underway. I really appreciate everyone for being so great in developing their projects and connecting and supporting each other.
In June we’ll be putting together a mastermind group for Webseries and another for eBook & Online Book Marketing.
We are also going to set up Office Hours dedicated to Blogging and another on Amazon/Createspace/Kindle
Tonight’s guest is Self-Publishing Guru & Book Futurist, Dan Poynter
Next Thursday, June 16 our guest is Founder of Script-a-Thon, Anne Norda
Our upcoming calls regular calls are Monday June 13, Monday June 20 & Monday, June 27 .
Also look out for the Google Doc to schedule your private consults. There is a lot going on behind the scenes too!
I’ll also be getting back to those in SF with some more details shortly.
As a registered participant, if you need to send me material to review (including websites, blogs, articles, audio, video, scripts, manuscripts) please email them to me at: course@creativecvg.com
Here is the Handout / MP3 from our Welcome/Overview Call - Monday, June 6
To your success,
Philippa
If you haven’t yet registered or need to renew your registration, those links can be found below.
1 Month – (June 2011)
3 Months – (June – Aug 2011)
6 Months – (June – November plus bonus month through end of 2011)
June Events, Workshop & Resources
Hi Everyone,
Happy Monday!
I hope June is off to a great start for you!
It’s been a busy few weeks with Book Expo America in NYC and then back to LA for the Produced By Conference, Pipeline’s Secret Door Pitchfest, Great American Pitchfest & checking in at Steve Kaplan’s Comedy Intensive.
Up next is NATPE’s Pitchcon (formerly LATVFest), June 9 & 10 followed by two weeks in the San Francisco Bay Area & then the Santa Barbara Writers Conference, June 24.
I’ll be blogging about all of these events in the coming weeks at: www.creativecvg.blogspot.com & www.mediabrandworkshop.com
I am excited to announce that we’ll be starting our June Media Brand Workshop this week. Tonight, June 6 is our Welcome/Overview/NYC & LA Event Round Up Download Handout at: http://s3.amazonaws.com/MediaBrandWorkshop/Media+Brand+Workshop-6-6-11.pdf
Tomorrow, June 7 is our Guest Interview with Self-Publishing Guru & Book Futurist, Dan Poynter of ParaPublishing More information can be found on our blog at: http://mediabrandworkshop.wordpress.com/2011/05/12/guest-interview-67-all-about-ebooks-self-publishing-promotion-with-dan-poynter/
Calls are at 5:30PM PT / 8:30PM ET
Dial In: 712-432-3100
Bridge: 801264
You can also find all of the MP3s of our Media Brand Workshop Guest Interviews at: http://mediabrandworkshop.wordpress.com/guest-interviews/
There is no cost for these calls.
When you sign up for the workshop we look at: 1) What You’ve Got 2) What You Want 3) Market Realities & Opportunities 4) Concrete Next Steps
1 Month is $150
We’ve been having a lot of great success stories coming from Media Brand Workshop participants & alumni these past few weeks.
They include:
Congrats to Marilyn Jaye Lewis (Freak Parade) & Charlene Costanzo (The Thirteenth Gift) on Winning IPPY Awards from the Independent Book Publisher’s Association.
Congrats to Kim Kaplan on publishing her eBook, “A Parent’s Guide to Early Autism Intervention” available at: http://www.smashwords.com/books/view/59362
Congrats to Niya C. Sisk on publishing her books, “Bragging, Bantering & Brawling” and “Vignettes of Provence Paintings and Stories” both available on Lulu.com at: http://www.lulu.com/product/paperback/bragging-bantering-bawling/15835288?productTrackingContext=search_results/search_shelf/center/2 and http://www.lulu.com/product/paperback/vignettes-of-provence-paintings-and-stories/15818481?productTrackingContext=search_results/search_shelf/center/1
Congrats to Garden Urthark on publishing his eBook “Other World” available at: http://www.smashwords.com/books/view/51153
Congrats to Alexis Niki on her Webseries “My Bitchy Witchy Paris Vacation” being invited to the Marseilles Web Fest in October 2011. She’s also in competition for the International Movie Trailer Festival www.internationalmovietrailerfestival.com Search Title, Watch Trailer & Vote!
Congrats to Thomas Matt on his new radio show “Boomers Rock” on Fitnesss Radio, www.ftns.co
We’ve also got lots of other media, apps, webseries, book, film & TV projects in the works.
If you are interested in joining us this month or in the future, you can learn more at: www.mediabrandworkshop.com
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In other news, some resources that I recommend:
Smashwords
San Francisco Writers University
ScriptPipeline
The Script-a-thon
ScriptShark
NATPE
NATPE’s PitchConference
Santa Barbara Writers Conference
CreateSpace
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To your success,
Philippa
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Find Us:
LinkedIn at “Media Brand Workshop”
Facebook at “Creative Convergence”
Twitter @yourmediabrand @creativecvg
Newsletter Sign-Up: http://bit.ly/b6MZcd
